Rokt Announces Jacqueline Purcell as CFO

Australian ecommerce tech unicorn, Rokt, has named Jacqueline Purcell as its new Chief Financial Officer (CFO), effective immediately.

Purcell, has been working with Rokt since 2022 in a consultant capacity as interim COO and brings extensive corporate finance, operational, and legal experience to the role.

“Having worked closely with Bruce and the Rokt executive team for the past two years, I’ve been so impressed with their business acumen, leadership and customer-centric vision,”

“They are proven leaders and executors and it’s clear from Rokt’s stellar growth that they’ve built a strong and dynamic team environment. This company is at an exciting stage and I could not be more pleased to join the team full-time to help contribute to its continued financial success.” said Purcell.

Prior to Rokt, Purcell was a member of the Investment Team at TDM Growth Partners, a global investment firm. Her professional background includes serving as CFO of high growth technology companies Deputy and Culture Amp, and working as an Executive Director in Morgan Stanley’s New York M&A team.

Purcell holds impressive academic credentials, including a Juris Doctor with Honors from the University of Sydney and an MBA from Stanford University. Rokt’s CEO Bruce Buchanan praised Purcell, highlighting her strategic leadership and extensive experience, noting that her contributions will be invaluable as the company continues to execute its growth strategy.

Rokt is the global leader in ecommerce technology, enabling companies like Uber, Live Nation, AMC Theatres, PayPal, Hulu, Staples, and Lands’ End to unleash relevancy in every transaction, grow revenue, and acquire new customers at scale. Founded in 2012 in Australia, the company now operates in 14 countries across North America, Europe and the Asia-Pacific region with the largest office now in New York City.