Little Birdie Appoints ex-Kogan.com Deputy CFO

Little Birdie, the new homepage for online shopping that launched last month, announced this week the appointment of its inaugural CFO, Joanne Smith, formerly Deputy CFO for Kogan.com

Joanne Smith brings a unique combination of experience and passion to the role. With extensive experience across ecommerce and technology businesses in the UK and Australia, she has demonstrated success in taking organisations from the start-up phase to profitably operating at scale and into high-growth publicly-listed companies. Smith was an integral part of the team that took Kogan.com through its 2016 IPO and also worked in KPMG’s deal advisory team, advising clients on mergers and acquisitions and corporate transformations. Before joining Little Birdie, Smith was CFO of private equity-backed Compass Education.

Joanne Smith comments on her new role as CFO at Little Birdie: “I am thrilled to be part of the team that will help take Little Birdie to new heights and I am looking forward to the challenge of guiding the business through rapid growth.”

Little Birdie, launched in August 2021 and secured a AUD$30million investment from Commonwealth Bank, the largest-ever pre-launch funding round for an Australian start-up

CFO Magazine’s Nina Hendy will be sitting down with Joanne to discuss what attracted her to the role, the short term goals and long term ambitions and just how she is tackling the all-important ‘first 100 days’ whilst in lockdown – CFO Magazine will have the full interview next week!