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Ignition Appoints Amy Foo as CFO to Drive Growth

Ignition, have today announced the appointment of Amy Foo as its new Chief Financial Officer. Amy brings a wealth of experience to Ignition, having played key roles in scaling SaaS businesses, including Zendesk, where she helped the company grow to $2 billion in annual recurring revenue (ARR), and most recently at CultureAmp, where she held the role; SVP, Head of Finance & Revenue Operations.

Greg Strickland, CEO of Ignition, who recently took the reins from co-founder and now, Executive Chairman, Guy Pearson, expressed his excitement about Amy’s appointment, stating, “Building the future of Ignition starts with building the best team. Amy’s proven track record as a finance leader, coupled with her hands-on expertise in growing businesses, will be instrumental in driving our next phase of growth. I am thrilled to have her on board as we continue to scale and empower more businesses with our platform.”

Amy’s passion for supporting sustainable growth aligns perfectly with Ignition’s mission. “What drew me to Ignition was its bold mission—to transform how service-based businesses work and grow,” Amy said. “The platform simplifies the quote-to-cash process, ensuring businesses get paid on time, every time. The impact speaks for itself: by the end of 2024, Ignition had already helped over 7,500 businesses generate nearly $3 billion in revenue. That’s the kind of scale and purpose I’m thrilled to be a part of.”

As CFO, Amy’s vision is clear: “My goal is simple—help Ignition grow responsibly and sustainably, support our customers in building stronger businesses, and ensure that as we grow, we stay true to our mission and values.”

Amy’s leadership in finance is complemented by her global credentials, holding CPAs in three countries. She is also on the board of Invest Melbourne and was recently recognised as a finalist in the Women’s Agenda Emerging Female Leader in Tech Award.

Ignition, founded in 2013, has revolutionized the way professional services and accounting businesses manage proposals, billing, payments, and workflows. With over 7,000 businesses using its platform, Ignition has already helped clients generate over $8 billion in revenue. The company’s innovative platform streamlines complex operations, enabling businesses to optimize their revenue potential.

Greg Strickland added, “At Ignition, we are not just solving operational headaches for our customers; we are building a community rooted in growth, trust, and shared success. Amy’s expertise will play a pivotal role in accelerating our mission and creating new opportunities for both our business and our customers.”

Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, the US, and the UK, and the company is poised for even greater growth in 2025 under Amy Foo’s financial leadership.

About Ignition

Founded in 2013, Ignition is the leading revenue generation platform for accounting and professional services businesses, helping them drive greater efficiency and profitability. Ignition automates and optimizes proposals, billing, payments, and workflows within a single platform that integrates seamlessly into existing technology stacks. With a vision to transform how professional services and their clients do business together, Ignition empowers over 7,000 businesses to reach their full revenue potential.

To date, Ignition customers have engaged over 1.5 million clients and generated over $8 billion in revenue via the platform. Ignition’s global workforce of 160 employees operates across Australia, Canada, New Zealand, the Philippines, the US, and the UK.